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November 10, 2020

Best Practices for Online Advertising and Pricing

In this presentation, Willkie partners Michael Gottlieb and Simona Agnolucci unpack federal and California laws, regulations, and guidance governing online advertising and pricing.  The presentation explains best practices for advertising (including pricing of discounts and sales), examines cautionary tales where such advertising went awry, and concludes with hypothetical scenarios.

Click here to download the presentation.